As PR man Robin de Cleur explains, retailers could simply add these classics to their order - without having to purchase a minimum quantity. For gamers, this news is negligible, but local retailers could benefit from it. The Essen publisher is cooperating with Hasbro to bring game brands such as Spiel des Lebens or Monopoly to retailers' shelves. Some board game oldies are also moving in at Asmodee this year, at least in terms of sales. The sales figures, especially for classic family games, are literally exploding.
It doesn't always have to be the connoisseur or expert board games. What she means by that: Parlor games have established themselves as toys, accompany players for years or even decades - and prove what they can do in times of crisis.
"Today's board games have a special quality," says Asmodee's Commercial Director. the Toy retail is cautiously optimistic, retail alone is a cause for concern. The current year is unlikely to be any less successful, even if the prospects are uncertain given the ongoing pandemic, but not bleak. The publishing house recorded growth of 30 percent for the past financial year. "We were able to outperform the market," says Commercial Director Yvette Vaessen. After Ravensburger and Kosmos, Asmodee now also confirms that the increase in sales was significant. "Games and board games were very popular in 2020," sums up de Cleur. Asmodee has been creative in the pandemic year, rolling out campaigns including print-and-play and support for local specialty retailers, with the stated goal of bringing customers into stores post-lockdown. Nevertheless: "2020 wasn't just bad," says PR manager Robin de Cleur. Asmodee was not spared from the virus either: home office, mask requirement, waiver of events. And 2021? The current year could turn out to be even more successful in view of the top-class program and some strategic sales decisions.Īsmodee has more than 70 titles for the current games season, which has been running for a long time - even if the international game days as the autumn season opener took place in a completely different format than usual. And hardly surprising: Asmodee, like other major competitors, closed 2020 successfully and with significant sales growth. The latter work is based on a video game. Asmodee has also reintroduced licensed board games to the program for 2021, including X-Men - Rising of the Mutants and Bloodborne.
The portfolio is colorful and ranges from fast fun games to family games to strategic board games and titles for experts. It is already clear: some of the hottest games are in the purple truck again this year. Asmodee has presented its board game innovations for 2021.
0 kommentar(er)
